How It Works

3 Steps to Bussiness Insights

1. COLLECT  →  2. ANALYZE  →  3. DISCOVER

1.

Build Your Research Library

Choose subreddits where your target audience hangs out. Set parameters like time period, how many posts to collect, and how deep into comment threads to go. Sentopic uses your Reddit API key to fetch posts and their comment threads, building a library of discussions you can analyze multiple ways.

The same collection can power multiple projects. A single r/productivity collection could help you research task management apps, time blocking effectiveness, and productivity tool gaps—each as a separate project with different keywords and questions.

2.

Apply Your Research Lens

Start with a focused research question, then define keywords that represent what you're investigating — or use AI suggestions to discover relevant terms you might have missed.

This is where your unique research begins. While everyone has access to Reddit, your specific questions, and keyword and data collection choices determine the focus of your analysis and what insights you discover.

Sentopic finds all mentions of your keywords in your collection, analyzes the sentiment of each mention, maps relationships between keywords, tracks how mentions and sentiment change over time, and generates an AI summary addressing your specific research question.

3.

Extract Business Intelligence

Once analysis completes, Sentopic gives you five complementary ways to understand your data:

Sentiment & Mention Analysis

See how people feel about each keyword and how often they're being discussed. Identify which topics generate the most conversation and whether the sentiment is positive or negative.

Relationship & Trend Analysis

Discover which concepts appear together in discussions. Find unexpected connections that reveal how people naturally think about topics. Track whether keyword mention changes are consistent over time or just temporary spikes.

AI-Powered Exploration

Ask natural language questions about your data and get evidence-backed answers. The AI assistant can search for exact keyword matches or discover semantically related content, ensuring you find both precise results and broader conceptual patterns. Hours of manual analysis done in minutes.

Now that you understand how Sentopic works, you're ready to begin your research.

Discover Your Next Business Today
Get Started